Marketing

While SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.

NAPCO is happy to announce the reintroduction of both a print and online product guide containing information on products, equipment, and services offered by the company. The catalog provides an outlet to learn everything you need to know about topcoats, Eco-Glaze waterborne coating, spray systems, breathing systems and much more! The catalog discusses how NAPCO […]

You’re starting to wonder where your next refinishing project is going to come from. Then the phone rings – it’s not a past customer sending you a referral but it’s someone practically as worthwhile – one of your strategic partners. He says he’s been doing work on a small renovation project and in passing, the […]

When it comes down to it, no two rooms might have more impact on whether or not someone decides to buy a home than the kitchen and bathroom. For the seller, these two areas can hold a great deal of weight in resale value as well – and it doesn’t necessarily require a giant renovation […]

Homeowners are always looking to upgrade their homes. Kitchens and bathrooms are usually on the list. However, major remodels of either of these may not be the best option when you consider how much the homeowner will recoup when the sell the house. Take kitchens as an example, according to a 2016 report by remodelling.hw.net, […]

If you’ve been looking at bathroom and kitchen refinishing opportunities occurring strictly in a standard family home, it’s time to literally think outside of that box. Whether it’s grandparents aging out of their traditional homes or kids moving back home (and sorry, Junior, your parents already turned your old bedroom into something else), we’re seeing […]

For over 100 years, baseball was a game defined by what seemed like simple things: Wins and losses. Obviously the more talented team you had, the more you’d be in a position to win a lot more games on your quest to be a world champion. But in about the last decade, as teams gained […]

Question: Do you have a real process for getting a referral from current and former customers? If you’re like most people in the trade, you really don’t. But that’s a great opportunity to take a look at having more of a process for getting motivated customers to share a good word on your behalf to […]

NAPCO is hosting an Oscars contest for the 88th annual awards. The 4 entries with the best score will win a $50.00 Visa gift card. Jackie Stuckert, Marketing Director, said, “I approached Steve Coven, owner of NAPCO, with this idea and he liked it right away. He is an avid movie buff and thinks this is […]