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  1. 5 Email Missteps You Can Avoid To Preserve Customer Relationships

    In a world where you’re constantly on the go from job to job, project to project, having a method of communication like email to keep your customers instantly in the loop can seem like the greatest technological invention since the computer or smartphone itself. But did you ever think how the smallest of missteps in […]
  2. Time To Raise Your Prices?

    You've had your prices at a certain level for a while now and with a new year, you've been thinking about – gulp – raising them. But if you’re like many people in your position, you’re nervous about raising those prices even a little and a possibly uncomfortable conversation with customers – especially if they’re […]
  3. Even A Basic Website Needs Protecting

    So you have a website for your business that isn’t that complicated. It tells visitors what you do, hopefully some examples of good results and how to get in touch with you. Nothing fancy but it gets the job done as far as communicating the most important elements, right? Well, what would it mean to […]
  4. “But I’m Not A Salesperson”: Why That’s A Good Thing.

    Perhaps you’re feeling like you’re missing an important skill set that makes you enter a room, charm the socks off of a prospective customer with some fancy talk and close a deal. That’s the image of the typical high-powered salesperson – but that’s not and shouldn’t be you. While we all want sales, we know […]
  5. How to get your prospect off of "Let me think about it."

    The situation seems right for you to start the job. During an initial conversation, the prospective customer has a need. You have the talent and tools to help them. It should be a no-brainer that you’re going to move forward, right? That’s when you hear, “Sounds great. We’ll get back to you soon.” While some […]
  6. Ask Mike Ripp: Is Exhibiting At Home Shows Worth It?

    “Hey Mike, I’m thinking about exhibiting at a Home Show, but I’m not sure. Do you think it would be a profitable experience?” Sure, that upcoming home show on the calendar looks like it could bring some good exposure to your refinishing business – and it very well may. But if you have a booth […]
  7. Network Like a Pro and Grow Your Business

    Believe it or not, everybody needs to be networking. Even tradesmen. Sure, your customers will hopefully refer you to others and that’s terrific. But in between those nice referrals, you’ve got to make connections among people who might be able to introduce you to prospective customers. Where do you begin? Especially if you dread the […]
  8. 3 Steps To Stop Chasing “Cold” Prospects!

    Question: Do you know what your very best customer looks like? A lot of tradesmen don’t or they’ll say, “Anybody who has money.” Sure, money is obviously important - but so is knowing where you should be spending your quality time. Ah yes. Time. We all have a limited amount of it and in your […]
  9. 3 Ways To Take Your LinkedIn Visibility Up A Notch

    As a tradesman, you know that good word of mouth is a key part of growing your network of potential referrals. But what about expanding your network online to complement that effort? Are you connected to clients and other people who have been good partners for you there too? If you’re thinking that your online […]

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