The Year’s Not Over – Here’s How Bathtub and Countertop Refinishers Can Still Win Big in 2025

We’re at the halfway point of 2025—and if you’re in the refinishing business, this is your reminder: there’s still plenty of time to hit your goals, grow your services, and set yourself up for long-term success.

Whether you specialize in bathtub refinishing, countertop refinishing, tile refinishing, or you’re just starting to explore cabinet refinishing, now is the perfect moment to reflect, reset, and refocus your business strategy. And at NAPCO, we’re here to help you finish the year stronger than ever.

Refinishers: The Market Is Ripe - But You’ve Got to Pivot to Grab It

You know the feeling—you’ve been grinding through residential jobs, juggling schedules, and making sure every tub or kitchen countertop shines like new. But if you're still doing the same exact jobs you were six months ago, you might be missing out on more profitable, long-term opportunities that are already in your own backyard.

Whether you’re behind on your goals or just ready to grow faster, there’s still plenty of time to make big moves. The refinishing industry is full of untapped potential, especially if you know where to look.

Let’s talk about how you can capitalize on the second half of the year.

1. Expand Your Services (Without Starting from Scratch)

If bathtub refinishing is your bread and butter, great. But don’t stop there. Your skills and tools already position you to add more high-demand services like:

♦ Countertop refinishing – Homeowners love the look of new granite or stone, but not the price tag. You can offer stunning results at a fraction of the cost.

♦ Tile refinishing – Perfect for bathrooms and kitchen floors, backsplashes, and walls.

♦ Cabinet refinishing – Ideal for full kitchen and bathroom makeovers, especially in today’s real estate market where everyone wants a refreshed look without tearing everything out.

These add-on services don’t require a major investment—just the right materials, training, and a bit of confidence. NAPCO’s product lineup makes this easy. With training and technical support from our team, you can start offering new services confidently and professionally.

Want to grow your revenue fast? Upsell a tile refinishing job when you’re already in the home working on the tub. Or bundle cabinet and countertop refinishing for kitchen makeovers that get you a bigger paycheck and a happier customer.

2. Break Into Commercial Refinishing—One Building, Many Jobs

While residential work is consistent, commercial refinishing is where things can scale.

If you’ve been relying solely on residential jobs, now is the time to explore multi-unit commercial refinishing. Rental properties need frequent updates, often with tighter timelines and bigger budgets than homeowners.

Property managers are actively looking for reliable pros who can deliver results efficiently. By marketing yourself as a commercial refinisher, you can turn one new client into a steady stream of jobs that fill your calendar and boost your income.

Maintenance teams, and building supervisors are constantly in need of cost-effective surface updates. And you know what they’re not looking for? Full remodels that take weeks. They want fast turnarounds, clean work, and durable finishes—everything you already offer.

Some of the best opportunities right now are in:

♦ Apartment buildings

♦ Senior living communities

♦ Hotels and motels

♦ Student housing complexes

One connection could mean refinishing 20 bathtubs, 15 bathroom vanities, or 30 kitchen countertops—all in one contract. These jobs are bigger, steadier, and can quickly fill out your calendar.

If you’re not already promoting yourself as a commercial refinisher, now is the time. All it takes is one well-timed outreach or referral to land a game-changing client.

3. Fine-Tune Your Marketing (It Doesn’t Need to Be Fancy)

Let’s be real. Most skilled refinishers get business from word-of-mouth—and that’s great. But if that’s your only marketing channel, you’re leaving serious money on the table.

Here’s how to get visible without wasting hours on marketing:

      ♦ Update your website with fresh before-and-after photos of your best tile refinishing or cabinet refinishing work

      ♦ Post a short video of your refinishing process on Facebook or Instagram—people love seeing the transformation

      ♦ Ask for reviews—and don’t be shy. A happy customer is usually glad to leave a few kind words (especially if you offer $10 off their next job or a gift card)

      ♦ Join local groups or associations, like apartment manager networks or small business meetups

      ♦ Add services to your Google Business Profile so you show up for more keywords in your area

Most of these steps take under an hour but can bring in leads that pay off for months.

And don’t forget about referrals. Past customers are one of your most powerful marketing tools, especially if you ask them for reviews or offer incentives for referring others.

4. Set a Simple, Achievable Goal for the Rest of the Year

You don’t need to reinvent your business—just pick one goal and build momentum.

For example:

      ♦ Book 5 commercial jobs by the end of the year

      ♦ Add countertop refinishing to every third tub quote

♦ Increase your monthly revenue by 20% by bundling services

      ♦ Try cabinet refinishing in two homes this quarter

Write it down. Break it into steps. Track your wins. Even small progress can help you stay motivated when the busy season fades and winter rolls in. And don’t do it alone—NAPCO is here with the products, training, and business tips you need to hit that target. (And if you’re dealing with slower months, our contractor tips for the winter season are worth bookmarking now.)

5. Lean on Partners That Help You Succeed

You don’t have to figure everything out on your own. Whether you’re looking for better products, step-by-step refinishing training, or tips for marketing your business in slow months—NAPCO is here for you.

We help refinishers:

♦ Learn new services through hands-on training

♦ Access high-quality products that get five-star results

♦ Build their reputation with marketing and business guidance

♦ Stay ahead with seasonal tips and professional support

Ready to Finish the Year Strong?

If you’re still grinding through one job at a time without thinking bigger, this is your sign to level up. You’ve got the skills. You’ve got the client base. Now it’s time to expand what you offer, increase your visibility, and turn the rest of 2025 into your strongest season yet.

Whether you're specializing in bathtub refinishing or branching into countertops, tiles, and cabinets, the opportunity is out there. You just need to go grab it.

You’ve still got time to grow your business, impress new clients, and build momentum that carries into 2026. Let NAPCO help you take the right steps today, because the year’s not over, and neither are your sales opportunities.

✅ FAQ

Q: What is bathtub refinishing and how long does it last?

A: Bathtub refinishing is a cost-effective process of repairing and recoating the surface of a worn or damaged tub. With proper care, a refinished bathtub can last 10–15 years or longer.

Q: Can I offer countertop refinishing without remodeling experience?

A: Yes! If you’re already refinishing tubs or tile, you can easily learn countertop refinishing. It uses similar tools and techniques, and training from providers like NAPCO makes the transition easy.

Q: Is tile refinishing a good service to offer for commercial jobs?

A: Absolutely. Property managers love tile refinishing because it's fast, affordable, and minimizes disruption—making it ideal for apartments, hotels, and senior living facilities.

Q: How profitable is cabinet refinishing?

A: Cabinet refinishing has high margins and strong demand—especially in kitchens and bathrooms. It’s a great add-on service that increases your average ticket size without requiring major labor.

Q: What’s the best way to market my refinishing business locally?

A: Start with a Google Business Profile, updated website, and before-and-after project photos. Ask for customer reviews and promote bundled services like tub and countertop refinishing together.