NAPCO Blog

It is well known our industry is facing enormous pressure from the continuous price increases on all raw materials. We are seeing unprecedented shortages of raw materials and packaging supplies, as well as a dramatic rise in freight costs which all continue to be occurring globally. Price increases are being pushed on all suppliers and vendors in every direction—and some...

Starting your website, or learning how to maintain it, doesn’t have to be a scary experience. There are numerous website building sites out there that offer an account set up tutorial and are making it easier to navigate the process. So, let’s dive into the basics, how to start.

If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.

Headlines across the United States continue to highlight the shortage of labor and the consequences of forced shutdowns. Some of our clients have felt this same pressure and asked for guidance from NAPCO. We’re listening. Here are a few ideas to attract and keep hard-working, loyal employees.

Refinishing provides an alternative remodeling method to help satisfy homeowners’ needs without the time, hassle and mess that comes along with a full remodel. So, how do you market the refinishing business nowadays and how do you consider the price increase?

Taking the time to clean your spray gun, maintenance, and repair small fixes yourself, or in some cases, sending it away to be repaired, undoubtedly gives you a better return on your investment.

Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each.

Our short online training videos are a valuable resource for reviewing previously taught topics, helpful tips, or answers to top questions that we’re seeing from refinishers or problems they’re constantly running into. Check out some of our latest videos! 

As homeowners are spending more time and money upgrading their kitchen and changing kitchen cabinets and/or tile colors, refinishers are able to take it one step further and sell matching and complimentary countertop upgrades using Flint-Stone. 

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.