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Marketing

  1. Market to Market: Deciding Between Traditional or Digital Marketing

    Market to Market: Deciding Between Traditional or Digital Marketing

    Ask yourself, what kinds of marketing am I currently using? Are you hanging up flyers in your town? Or maybe you just have your website and customers are able to find you online. If you’re doing both print and digital, consider yourself ahead of the game. If you haven’t yet started with marketing, this is an area you should focus on in the next couple of months. So, what kind of advertising should you be doing? First, let’s dive into the differences of traditional and digital marketing and the benefits of each.
  2. Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses

    Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses

    As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.
  3. Steps to Building Your Social Media Presence as a Refinisher

    Steps to Building Your Social Media Presence as a Refinisher

    Steps to Building Your Social Media Presence as a Refinisher
  4. 3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    As a refinishing business, there are things you can do to remain profitable and busy even during a remodeling slowdown. Here are three proven strategies you can use to keep your refinishing business going strong.
  5. 5 Tips for Growing Your Refinishing Business

    5 Tips for Growing Your Refinishing Business

    The first step to growing your small business is to increase your overall revenue. For refinishers, the easiest way to do this is to get more customers. Below are five proven strategies you can make use of to grow your refinishing business.
  6. Expand Your Business with NAPCO

    LEARN TO REFINISH TUBS, TILE, CABINETS & COUNTERTOPS   Leverage your skills and talents to expand your business by offering bathtub, tile, countertop and cabinet refinishing with premium coatings. NAPCO is the refinishing industry's most respected coatings developer and professional refinishing training company. Specifically, we're here to help you earn more than $100k per year by using NAPCO's proven application process for...
  7. 3 SEO Tips to Keep in Mind when Updating Website Content

    3 SEO Tips to Keep in Mind when Updating Website Content

    While SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.
  8. NAPCO Announces New Print and Online Product Guide

    NAPCO Announces New Print and Online Product Guide

    NAPCO is happy to announce the reintroduction of both a print and online product guide containing information on products, equipment, and services offered by the company. The catalog provides an outlet to learn everything you need to know about topcoats, Eco-Glaze waterborne coating, spray systems, breathing systems and much more! The catalog discusses how NAPCO got its start, how NAPCO...
  9. Finding Strategic Partners – Why Go It Alone?

    Finding Strategic Partners – Why Go It Alone?

    You’re starting to wonder where your next refinishing project is going to come from. Then the phone rings – it’s not a past customer sending you a referral but it’s someone practically as worthwhile – one of your strategic partners. He says he’s been doing work on a small renovation project and in passing, the homeowner mentioned how they’re considering...
  10. The Case for Refinishers to Command a Higher Price

    The Case for Refinishers to Command a Higher Price

    When it comes down to it, no two rooms might have more impact on whether or not someone decides to buy a home than the kitchen and bathroom. For the seller, these two areas can hold a great deal of weight in resale value as well – and it doesn’t necessarily require a giant renovation project. In fact, this year’s...

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