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Marketing

  1. Market to Market: Establishing Your Online Presence and Creating Your Website

    Market to Market: Establishing Your Online Presence and Creating Your Website

    Starting your website, or learning how to maintain it, doesn’t have to be a scary experience. There are numerous website building sites out there that offer an account set up tutorial and are making it easier to navigate the process. So, let’s dive into the basics, how to start.
  2. Market to Market: Improving Communication Skills to Effectively Market your Business or Services

    Market to Market: Improving Communication Skills to Effectively Market your Business or Services

    If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.
  3. Market to Market: Deciding Between Traditional or Digital Marketing

    Market to Market: Deciding Between Traditional or Digital Marketing

    Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each.
  4. Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses

    Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses

    As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.
  5. Steps to Building Your Social Media Presence as a Refinisher

    Steps to Building Your Social Media Presence as a Refinisher

    Steps to Building Your Social Media Presence as a Refinisher
  6. 3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    As a refinishing business, there are things you can do to remain profitable and busy even during a remodeling slowdown. Here are three proven strategies you can use to keep your refinishing business going strong.
  7. 5 Tips for Growing Your Refinishing Business

    5 Tips for Growing Your Refinishing Business

    The first step to growing your small business is to increase your overall revenue. For refinishers, the easiest way to do this is to get more customers. Below are five proven strategies you can make use of to grow your refinishing business.
  8. Expand Your Business with NAPCO

    LEARN TO REFINISH TUBS, TILE, CABINETS & COUNTERTOPS   Leverage your skills and talents to expand your business by offering bathtub, tile, countertop and cabinet refinishing with premium coatings. NAPCO is the refinishing industry's most respected coatings developer and professional refinishing training company. Specifically, we're here to help you earn more than $100k per year by using NAPCO's proven application process for...
  9. 3 SEO Tips to Keep in Mind when Updating Website Content

    3 SEO Tips to Keep in Mind when Updating Website Content

    While SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.
  10. NAPCO Announces New Print and Online Product Guide

    NAPCO Announces New Print and Online Product Guide

    NAPCO is happy to announce the reintroduction of both a print and online product guide containing information on products, equipment, and services offered by the company. The catalog provides an outlet to learn everything you need to know about topcoats, Eco-Glaze waterborne coating, spray systems, breathing systems and much more! The catalog discusses how NAPCO got its start, how NAPCO...

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