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  1. Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

  2. Know Your Buyer Personas

    Know Your Buyer Personas

    In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

  3. Lessons from the Pandemic for Small Kitchen and Bath Refinishing Businesses

    Lessons from the Pandemic for Small Kitchen and Bath Refinishing Businesses

    Businesses and entrepreneurs, including kitchen and bath refinishers, who saw the pandemic as something of a teaching experience and were able to learn and adapt, ultimately came out in better shape. The following is a look at a few of what we see as the most important lessons from the pandemic refinishers and entrepreneurs should consider for a thriving business.

  4. NAPCO’s Top Reasons to Become a Kitchen and Bathroom Refinisher

    NAPCO’s Top Reasons to Become a Kitchen and Bathroom Refinisher

    Everybody daydreams about being their own boss, creating their own schedule and taking vacations whenever they want. NAPCO can help you strengthen your skills so you can start and/or expand your own refinishing business and become your own boss, creating the life you’ve always wanted.

  5. 3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    As a refinishing business, there are things you can do to remain profitable and busy even during a remodeling slowdown. Here are three proven strategies you can use to keep your refinishing business going strong.

  6. 3 Reasons to Add Kitchen onto Your Refinishing Business in 2019

    3 Reasons to Add Kitchen onto Your Refinishing Business in 2019

    Now is the time to get a head start on preparing your business for 2019.  Whether you’re considering entering the home improvement sector first time or you’re an experienced contractor, adding kitchen refinishing to your skillset is a sure-fire way to grow your business in the new year. Here are 3 reasons why you should […]

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