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3 Reasons to Add Kitchen onto Your Refinishing Business in 2019

Now is the time to get a head start on preparing your business for 2019.  Whether you’re considering entering the home improvement sector first time or you’re an experienced contractor, adding kitchen refinishing to your skillset is a sure-fire way to grow your business in the new year. Here are 3 reasons why you should add kitchen refinishing onto your business in 2019:

More homeowners are opting for minor kitchen upgrades

When it comes to home improvement projects in the new year, the heart of the home will take center stage.  As such, 2019 has been dubbed “the year of the kitchen” by Remodeling Business. The reason for this is simple: return on investment.

Minor kitchen remodels are one of the top home improvement projects that generate the highest return on investment.  According to  Remodeling Magazine’s Cost vs. Value home improvement report, a minor kitchen remodel will get back 81% of its cost in average resale value, while a major upscale kitchen remodel will get back only about 53.5% of its cost. And the most valuable home improvement projects in a minor kitchen remodel include modernizing the cabinets and countertops.

cabinet refinishing

Many times, we are so focused on a current refinishing job that we forget this isn’t the only thing affecting business. The broader consumer market also impacts business. Adjusting your services to offer what current and potential customers want is a simple way to boost business.

Keep customers coming back by offering additional services

Acquiring a new customer is much harder, and more expensive, than retaining an existing one. This makes sense when you think about the time and resources you expend on attracting and convincing homeowners to use your contract services before you even start doing your contracting work.  How do you make those one-time customers come back? And how do you turn those customers into long-term clients? Keep them happy and satisfied.

According to a survey by the National Association of Home Builders, bathroom and kitchen updates will be two of the most popular home improvement projects in the upcoming year. That means for contractors in the bathroom refinishing business, at least a few of your current clients will look into making kitchen updates in the new year. Don’t risk losing your clients to another contractor with kitchen experience. Providing additional services like kitchen refinishing for your clients will not only increase your revenue, but also save your clients time and energy as well.

Great way to enhance your business in the off season

During the winter months, many businesses will experience a lull, but this doesn’t mean your contract work has to stop. There are plenty of ways to take advantage of the offseason to grow your refinishing business.

While the breezier temperatures might slow down business a bit, they do provide the perfect opportunity to enhance your refinishing skillset-and in much more bearable weather conditions than the hot summer. Take this time to learn how to add kitchen refinishing on to your bathroom refinishing business. Call us for dates to reserve your spot!

 

Dani Nichols

I started out with NAPCO in 1996, shortly after it was purchased by Steve Coven. Both Steve and I shared a vision of growth for NAPCO. Always hungry for knowledge, I learned whatever I needed including sales, marketing, web development, operations management, HR, building and retaining a customer base. Whew! It has been a lot of fun because in the end, I really like working with our customers. They make it all worthwhile for me.

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