NAPCO Blog

Ask yourself, what kinds of marketing am I currently using? Are you hanging up flyers in your town? Or maybe you just have your website and customers are able to find you online. If you’re doing both print and digital, consider yourself ahead of the game. If you haven’t yet started with marketing, this is an area you should focus on in the next couple of months. So, what kind of advertising should you be doing? First, let’s dive into the differences of traditional and digital marketing and the benefits of each.

Our short online training videos are a valuable resource for reviewing previously taught topics, helpful tips, or answers to top questions that we’re seeing from refinishers or problems they’re constantly running into. Check out some of our latest videos! 

As homeowners are spending more time and money upgrading their kitchen and changing kitchen cabinets and/or tile colors, refinishers are able to take it one step further and sell matching and complimentary countertop upgrades using Flint-Stone. 

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.

The demand for kitchen and bathroom refinishing is out there now more than ever. NAPCO recommends that refinishers do the following to ensure clients can find you and you’re working as efficiently as possible as a small business.

Dani Nichols, President of North American Polymer Company, Ltd., better known as NAPCO, is marking her 25th year with the bathroom and kitchen refinishing training and manufacturing company. Ms. Nichols joined NAPCO in 1996, starting out as a customer service representative, then serving as Vice President for 14 years until she was promoted to President in 2018.

Don’t let the summer weather slow you down or prevent you from delivering your best work. Knowing how to properly and safely use your products and equipment in extreme temperatures allows you to be prepared no matter the situation.

So what do NAPCO trainees have to say about the 3-day Kitchen and Bath Training Course at NAPCO? We asked James Calkins of Seattle, WA who attended class in May 2021 and here’s what he had to say:

We are pleased to announce and welcome Jack Trusell as NAPCO’s newest International Distributor. Based out of Denmark, this partnership allows us to supply refinishers around the world with NAPCO’s high-quality refinishing materials.

How well you care for the equipment of your trade is important both for yourself and your customers. Extend the overall life and get more out of your equipment investments by keeping your refinishing equipment clean. Let's take a look at three key ways of doing so.