Small Business Tips

While many businesses earn a significant portion of their revenue from referrals, it is also true that most businesses do not ask for referrals or systematically develop them. They are happy to receive referrals, but they are reluctant to ask for them. In this blog post, we discuss the value of referrals, the obstacles to getting referrals, and the effective strategies to develop them.

As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs.

At NAPCO, we understand all too well how the slow season can drag on if you do not have a plan in place to stay focused and productive.  In this guide, we discuss the various aspects of your business that you can focus on to not only stay productive, but also improve your business and get ready for the next busy season.

If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.

Headlines across the United States continue to highlight the shortage of labor and the consequences of forced shutdowns. Some of our clients have felt this same pressure and asked for guidance from NAPCO. We’re listening. Here are a few ideas to attract and keep hard-working, loyal employees.

Refinishing provides an alternative remodeling method to help satisfy homeowners’ needs without the time, hassle and mess that comes along with a full remodel. So, how do you market the refinishing business nowadays and how do you consider the price increase?

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.

Businesses and entrepreneurs, including kitchen and bath refinishers, who saw the pandemic as something of a teaching experience and were able to learn and adapt, ultimately came out in better shape. The following is a look at a few of what we see as the most important lessons from the pandemic refinishers and entrepreneurs should consider for a thriving business.