Small Business Tips Archives 1 - NAPCO Ltd.
Equipment, Supplies, and Training for the Professional Refinisher
My Cart

Mini Cart

Small Business Tips

  1. Building Power Partners

    Building Power Partners

    In this article, we will discuss how to build a referral network of other professionals in your community. This includes realtors, electricians, plumbers, and carpenters. You will learn that the key to receiving a significant number of referrals is to give out even more. You will learn the principle that givers get. You will learn how to establish those relationships and how to nurture them, so they help you build your business for years.

  2. Getting Follow-Up Refinishing Projects

    Getting Follow-Up Refinishing Projects

    This month’s article will teach you how to gain follow-up refinishing projects from your current or recent customers. This will include when to discuss follow-up projects, how to ask for customer interest, and how to close the sale. We will also discuss how to approach recent customers to ask about follow-up projects, including conversation and call scripts.

  3. How to Boost Your Refinishing Business Using Facebook Ads

    How to Boost Your Refinishing Business Using Facebook Ads

    If you’re a refinisher looking to expand your reach and attract more homeowners or even commercial clients, Facebook ads can be a powerful tool. In this article, we’ll walk you through the steps to create a successful Facebook marketing campaign tailored specifically for your tub, tile, bath, and kitchen refinishing business.

  4. Social Media Marketing for Refinishers

    Social Media Marketing for Refinishers

    Social media helps you tell a simple story about who you are, what you do, and the value you provide to your customers – and that is extremely valuable to you and your business. Social media is one piece of a unified marketing strategy.

  5. Strategies for Generating More Referrals

    Strategies for Generating More Referrals

    While many businesses earn a significant portion of their revenue from referrals, it is also true that most businesses do not ask for referrals or systematically develop them. They are happy to receive referrals, but they are reluctant to ask for them. In this blog post, we discuss the value of referrals, the obstacles to getting referrals, and the effective strategies to develop them.

  6. Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

  7. Know Your Buyer Personas

    Know Your Buyer Personas

    In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

  8. Best Practices in Hiring Staff in the Refinishing Industry

    Best Practices in Hiring Staff in the Refinishing Industry

    Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs.

  9. Tips to Help Remodeling Contractors Endure the Slow Winter Season

    Tips to Help Remodeling Contractors Endure the Slow Winter Season

    At NAPCO, we understand all too well how the slow season can drag on if you do not have a plan in place to stay focused and productive.  In this guide, we discuss the various aspects of your business that you can focus on to not only stay productive, but also improve your business and get ready for the next busy season.

  10. Market to Market: Improving Communication Skills to Effectively Market your Business or Services

    Market to Market: Improving Communication Skills to Effectively Market your Business or Services

    If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.

Items 1 to 10 of 21 total