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  1. Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

  2. Know Your Buyer Personas

    Know Your Buyer Personas

    In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

  3. Lessons from the Pandemic for Small Kitchen and Bath Refinishing Businesses

    Lessons from the Pandemic for Small Kitchen and Bath Refinishing Businesses

    Businesses and entrepreneurs, including kitchen and bath refinishers, who saw the pandemic as something of a teaching experience and were able to learn and adapt, ultimately came out in better shape. The following is a look at a few of what we see as the most important lessons from the pandemic refinishers and entrepreneurs should consider for a thriving business.

  4. Working Smarter Not Harder as a Small Business

    Working Smarter Not Harder as a Small Business

    Small business owners are always looking for ways to operate in a smoother and more streamlined fashion. So, our team came up with several ways that NAPCO can help you work smarter as we head into 2021.

  5. NAPCO’s Top Reasons to Become a Kitchen and Bathroom Refinisher

    NAPCO’s Top Reasons to Become a Kitchen and Bathroom Refinisher

    Everybody daydreams about being their own boss, creating their own schedule and taking vacations whenever they want. NAPCO can help you strengthen your skills so you can start and/or expand your own refinishing business and become your own boss, creating the life you’ve always wanted.

  6. Small Business Tips to Help Your Company Take Off

    Small Business Tips to Help Your Company Take Off

    Whether you are just starting out with your own refinishing business or have been established for some time, these tips could be what you need to help your company get a boost and increase your profit this year.

  7. 4 Smart Tips for Your Small Business

    4 Smart Tips for Your Small Business

    You own your own small refinishing business, maybe just you and a couple other people. You have some clients, but want to take your work to the next level. Well, here are some important steps that you can take to expand the reach of your business and ensure its success season after season.

  8. Protecting Your Small Business From Robocaller Scams

    Protecting Your Small Business From Robocaller Scams

    There’s a recorded call on your business phone line from someone claiming to be a Google representative. They’d like you to contact them about your local business listing because, after all, don’t you want to be found more easily online? They can fix some things up for you in no time and you’ll find yourself […]

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