Equipment, Supplies, and Training for the Professional Refinisher
NAPCO Refinisher
Word-of-mouth referral is powerful as we can attest to – the question is how do we make it work for us more often? Frankly, we have to use times of year for the opportunities that present themselves, like the holidays, when your former customers are expecting to hear from old friends and colleagues. 9 out of 10 people are going to simply send out typical gifts like popcorn and gift baskets.
However, let’s be honest – will a gift like that automatically trigger someone to call you up to thank you? We’d like to say the answer is yes but the safe bet is that they’ll simply be appreciative of it. Not that it’s a bad move, but you can do more. So try a few tactics like these:
#1: Make It Personal
Nothing, absolutely nothing, may go farther with former customers than a personal note mailed to them. Hand-written is a nice touch but even if it’s an email, include the specific aspects of the job that show that customer how much you remember them and how much their business mattered. You could leave it at that and include a business card, but we’d like to see you take it one step beyond this, which is where #2 comes in.
#2: Include A Special Holiday Referral Gift And Offer
A personal note by itself is nice but doesn’t give the recipient a next step action. A special offer by itself can be nice but even more effective when personalized. Combine the best of both by including a code or separate card in your personal note that offers a gift for the former customer referring you and a discount to the new customer. We recommend offering it for a limited time, thus the holiday theme and timeframe. This can be done as a physical piece that’s mailed or included in an email message – just remember to do your part upfront on the personal side so they’re feeling as though they’re receiving something just for them, which they should be.
#3 Don’t Forget Your Database Cleaning Opportunity!
Make sure your note includes this phrase somewhere toward the end:
“One more thing, John – I have you at the following email and phone number as I’d like to keep in touch. Is that still correct?”
By adding this little, innocent enough question, you’re setting the table to have a follow-up conversation via phone or email to ensure your email database of customers and colleagues is fresh. It doesn’t mean that you’ll bombard them with emails every week after that asking if they know anybody to refer your way (really, don’t do that). But it does mean that you could easily and comfortably send them some email correspondence through offers or an eNewsletter once a month, which is not a frequency that offends many people at all. If you’ve done a good job for them and continue to showcase your work for others, you’re reminding them of your reliability on a consistent basis 12 times a year. The holidays could be the perfect time to ensure their contact information is up to date so you can roll into the new year knowing you’re sending messages out that are going to be received.
Give these tactics a try now. With any luck, you’ll discover the holidays are a gift that keeps on giving referrals all year round.
Word-of-mouth referral is powerful as we can attest to – the question is how do we make it work for us more often? Frankly, we have to use times of year for the opportunities that present themselves, like the holidays, when your former customers are expecting to hear from old friends and colleagues. 9 out […]
We’re continuing to see a pattern that minor investments in the kitchen and bathroom areas of the home can pay off big-time for the home’s value. We know that can definitely ring true for improvements such as refinishing a kitchen countert op. Here are several other remodeling ideas in the immediate vicinity of your refinishing project in the kitchen area that the homeowner could desire a whole lot more in the coming year:
Welcome to the Smart Kitchen
Technology has made its way into the kitchen in a much bigger way and for many homeowners, there’s no going back. They want the docking stations built-in for their smartphones and tablets because leaving them behind somewhere else in the home isn’t practical. But making room for devices to charge and play music in the kitchen is simply the beginning.
In fact, greater connectivity between kitchen appliances and our devices is only going to become more common, such as having the ability to control a refrigerator through a phone or tablet. Whirlpool is even prototyping a concept of an interactive back splash that enables you to view digital recipes right on the surface.
Escaping to the Island Countertops
When you throw a party, do you ever notice that no matter how hard you try, everybody seems to wind up standing around in the kitchen island to congregate? Well, homeowners aren’t fighting that idea anymore. They’re designing their island countertops with this high traffic and visibility in mind. It’s why we’re likely to see a preference of high quality surfaces that leave an impression, such as granite. Plus, being an area that’s so frequently utilized by other members of the household, a granite surface can be ideal for easy cleaning.
Open Concept Brings Family Room Design Spillover
True, we’re talking about kitchens. But one of the most important trends of this space – that’s not going away in 2016 and may even rise in popularity - is the open concept kitchen that flows seamlessly into the adjacent family room. As the walls have literally come down, we’ve seen a greater emphasis on ensuring colors are well coordinated. This doesn’t mean that the two areas should look like a carbon copy of one another as each should have its own distinct identity. However, there’s no mistaking that the open floor plan ensures a certain degree of influence from the family room to the kitchen and vice versa, with a tie-in of design that reflects how these spaces are closer than ever before.
For the Modern Kitchen Countertop, Thin Is In
While wood may convey warmth, the sleek black and white look of a modern kitchen can call for a different tone and a different approach to the countertop altogether – specifically, thin countertops. In a way, the thin countertop works as an optical illusion to draw the eye to other elements of the kitchen like the backsplash and make the space appear larger than it is. From a logistical standpoint, the lighter weight of a thin countertop can be an installer’s best friend on those jobs that require a fair distance to transport the piece up several flights of stairs like the 3rd floor of a vintage condo building that doesn’t have an elevator.
Refacing with Veneers and Laminates
To some designers, veneers and laminates on a kitchen countertop used to be seen as low-quality “knock-offs” of the real thing, but that view is rapidly changing. Today, many veneers and laminates are used in high-quality kitchen countertops, not to mention these elements may increase in popularity in light of two trends: 1) The homeowner is seeing major returns on smaller investments such as these cost-effective options rather than highly expensive ones and 2) the homeowner is opting for a classic look in the kitchen that stands the test of time, not the one that’s trendy today but outdated tomorrow.
Of course, chances are that there are a lot more kitchen remodeling trends coming in 2016 in addition to the ones you see here. We’ll keep an eye on all of them as they arrive and make sure you’re updated on every which way the design trends and ideas in the kitchen shift.
We’re continuing to see a pattern that minor investments in the kitchen and bathroom areas of the home can pay off big-time for the home’s value. We know that can definitely ring true for improvements such as refinishing a kitchen countert op. Here are several other remodeling ideas in the immediate vicinity of your refinishing project […]
Despite all the newcomers to the online world, Facebook has shown it still has plenty of staying power for small businesses. Now the giant social network is rolling out some new features that are great for you to be aware of if your business has a Facebook Page.
Call-To-Action Buttons
At the top of your Facebook Page where your main banner image is, you’ll see a small button with a mail icon. This is a Call-To-Action button you can edit to send someone from your Facebook Page straight to a page on your website, for example, where they can find more information on your company. The button could say Contact Us (and link to your Contact Us page on your website), Book Now to set up an appointment, Send Message to send you a direct message and more. It’s a simple but smart button that not every business will take advantage of but should to move a prospective customer that much further along the sales process.
Private Messaging
Another new feature for small businesses is private messaging directly to customers. Let’s say that you receive a post from a customer asking you a question on your Facebook Page. Some businesses will reply back to that question out in the open for all to see on their Page, but not every instance of that is appropriate, such as a discussion of budget and pricing. That’s why you can send that person a private message in response to their posted question, which may be easier to keep the momentum of the conversation going rather than posting, “Let’s talk offline – give me a call at…” It’s more immediate of a response that also protects the privacy of the interaction. Win-win.
Does this mean Facebook can replace my website?
In a word, no. Your website is ownable by you and Facebook can make changes to its products that affect users any time it wants. Your website is still going to be your Home Base online, as it should be. However, there’s something to be said for continually making your Facebook Page more user-friendly for potential customers so they can easily find out more information about you and then take the next step just as easily too. Expect more features from Facebook like the ones above as the company aims to get small businesses using their Pages actively rather than merely “setting and forgetting” them.
Despite all the newcomers to the online world, Facebook has shown it still has plenty of staying power for small businesses. Now the giant social network is rolling out some new features that are great for you to be aware of if your business has a Facebook Page. Call-To-Action Buttons At the top of your […]
It’s true that people will remember you based on the work you do on the job from start to finish. But before you can get the job, first impressions matter and that includes visual elements that help you stand out from others the prospect may be considering. That’s what makes developing a good logo important.
We know what you’re thinking: “How much $$$ is that going to cost me?”
Thankfully, there are new services popping up to make getting a logo from a professional designer easier and more affordable. One example is Fiverr.com, in which you can have a logo designed starting at $5.
So getting a logo is more cost-effective than ever and we know that having someone say, “Hey, nice logo,” when seeing your business card can be more powerful than it would initially appear to be. But how do you know what makes a better logo than a mediocre one?
Remember that it has to feel like a logo that you haven’t seen before.
It’s perfectly fine to have many types of logo styles out there that you admire – and truthfully, sharing these logos with a designer could be immensely helpful to them and to the results you’ll get back from them. But after you’ve shared those examples, you don’t want to see a total mirror image of another logo either.
It’s got to feel like yours: An ownable design with the kind of type and colors that align with the rest of your brand – in short, something you’re proud to represent you as the very first visual element that a customer can point to. It’s going to be everywhere a customer can potentially find you.
If this logo is the very first design element of your entire brand, think about how comfortable you’d be with certain type styles, color schemes and shapes. Do certain colors seem less masculine to you? Are there type styles that you don’t like because they’re challenging to read? These are good things to express to your logo designer to save the both of you some time. The more you can think and convey what you like (and don’t like) upfront, the smoother the process will go.
Also, some people try to force their logo to say too much about their business. In reality, a graphic design in itself may be difficult to accomplish that, but having a descriptive font below that design that’s easy to read and complements the image above it can do the job. Yes, Apple has an apple for a logo, but not every business is going to be that easy – particularly service-based ones like yours.
Finally, err on the side of keeping it professional in feeling. You’re aiming to communicate a sense of credibility and build trust, so an image that can come off as too playful may not be appropriate for someone in the refinishing trade, for example.
Good luck and enjoy the process. You’re on your way to making an investment in the kind of visual reminder of your business that may appear like a minor detail now but is a big step toward making a first impression.
It’s true that people will remember you based on the work you do on the job from start to finish. But before you can get the job, first impressions matter and that includes visual elements that help you stand out from others the prospect may be considering. That’s what makes developing a good logo important. […]
It’s true that a good word from a trusted source can go an awfully long way. But what happens if one of your prospective customers has a referral that points to you and to someone else? What then? Or what if there’s no referral at all and the homeowner needs to rely on an impartial source to find a credible contractor?
In the past, this is where a consumer might explore the Better Business Bureau to see if the business was listed and how it was rated. However, two of the more popular rating services, Angie’s List and Yelp make the field a little more crowded – and for businesses like yours a little more confusing as to where you should be listed, if listed with any of them at all.
Let’s take a closer look at each of them:
The Better Business Bureau is certainly the most well-established organization of its kind, being over 100 years old. Companies are rated on an A+ through F grading system. There are millions of businesses in its database but only a portion of those are referred to as “accredited” businesses by the BBB. Once the business pays an annual fee and meets a variety of requirements from the BBB, it is eligible to be an accredited business in the database. Despite some controversy in recent years about accredited businesses in the BBB receiving special treatment, there’s no evidence of this.
Angie’s List is a 20-year-old business with at least two million members and, like the BBB, grades on a system of A through F. Consumers who pay an annual fee for membership can review companies, but anyone can leave a review of a company, member or not. A couple of distinguishing differences about Angie’s List you should be aware of: 1) Companies that are rated high enough by consumers can buy advertising that puts them at the top of many searches. So you’re not getting a completely unbiased system in terms of visibility. 2) Grades are done on an average of reviews, which is fine for giving a good picture of a company if there are many reviews, but if a company only has two reviews, it can feel a bit skewed. Despite this, Angie’s List appears to maintain good credibility overall as a ratings service.
Finally, there’s Yelp, which may offer the greatest visibility in terms of number of visitors to its site. People don’t pay to use Yelp and can leave a review any time they wish. Is it perfect? Frankly, no. When you have a system where anybody can leave a negative review, it’s not so easy for a company to reach out to that person to make things right. There are positive stories of customers amending reviews, but it doesn’t always happen.
Knowing this about three of the most popular ratings systems, where should you list yourself as a contractor?
Remember that trying to list yourself everywhere might not be the best policy. What you really may need more than anything is a solid number of positive reviews on one site. Then, once you have this, you have a place that you can point prospects toward by saying, “Go to this site and check out what people are saying about me.” After all, if you have this going on in the form of 10, 20, 50 different reviews…do you need to be anywhere else? Probably not.
So after a successful job, encourage your customer to go on the site you’re most comfortable with being listed and provide a positive review if they were happy with the service. Because that glowing review will mean the most to a prospective customer evaluating your services, no matter where it’s found.
It’s true that a good word from a trusted source can go an awfully long way. But what happens if one of your prospective customers has a referral that points to you and to someone else? What then? Or what if there’s no referral at all and the homeowner needs to rely on an impartial […]
It’s not like you have the most complex designed website in the world. So why should you care about how “mobile-friendly” that website is? Well, let’s put it this way:
- Do you care about how you’ll be found when people are searching for contractors like you?
- Do you care about how readable the type on your site is when someone’s looking at it through a smartphone?
- Do you care if your website’s links are hard to find?
Hopefully, the answers to questions like these are, “Yes, yes and yes.”
Sure, a lot of business in the tradesman’s line of work may ultimately get done over the phone or face-to-face, but before that, your prospective customer may be in “research mode” looking for a contractor. Considering that 182 million people in the U.S. owned smartphones by the end of last year according to marketing measurement leader comScore, Inc., you can be sure that many of those prospects are doing researching from the comfort of their smartphones.
1 in 4 searches around the world are conducted on a mobile device, which makes a mobile version of your website just as important as a traditional version for the desktop. On top of that, Google continues to suggest that if your website doesn’t have a readable version for mobile, your search ranking will risk being hurt so that people will have a harder time finding you.
So what are you supposed to do about it? Start learning a bunch of code? Not at all.
The word here that you’ll often hear with this topic is “optimized.” You want your website optimized for people to view and use on their smartphones too. To get there, interview a few different website writers or designers your colleagues have used. Tell them that you’d like to see your site load fast on a handheld device and be just as easy for people to read on mobile as it is on a desktop.
Naturally, they’ll have some thoughts and suggestions too, which can be great, but don’t let them talk over your head in programming language. Ask them to break it down in plain English. You need to understand what they’re doing from start to finish. If you’re not understanding what they’re saying and they can’t explain it well enough, move on to someone who can.
Then, based on your comfort with their style, plan and affordability, make the call on someone who can do a lot for ensuring you have a version of your site that reflects the devices your prospective customers are practically glued to. If you need help optimizing your site for mobile platforms please give us a call. We can help you find someone competent to do so.
It’s not like you have the most complex designed website in the world. So why should you care about how “mobile-friendly” that website is? Well, let’s put it this way: Do you care about how you’ll be found when people are searching for contractors like you? Do you care about how readable the type on […]
Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so.
With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple video tactics to help tell their story and build credibility in front of the next customer considering their services.
First, we should share a few common mistakes by anyone operating a camera that are also easy to fix:
- Not holding the camera still enough and making it shake
No matter what you’re shooting, try to stay in one place. Nobody likes to watch video that’s so shaky, it makes you look like you’re filming during an earthquake. There are several small smartphone tripods you can buy that are reasonably priced for this purpose. - Standing too close to the subject you’re filming
If you’re so close to someone you’re talking to that their heads are “cut off” from the frame, take a few steps back to get more of the individual properly filmed. For other types of shots, make sure you’re just far back enough so that the person ultimately watching the video can get some true perspective of the subject you’re talking about. - Too dim on lighting and too soft on sound
Sometimes switching on a nearby lamp is a simple way to add extra light where you need it. Do a test run of some video on your phone, then play it back to see if the shot is bright (but not too bright obviously) and if the volume is going to be loud enough. You can often adjust this accordingly on the camera settings on your phone too.
Now what do you actually film?
There are some great possibilities, but start with these very manageable subjects:
Each Stage of Work
From start to finish, you can take the viewer through your process. Our recommendation: Don’t try to record for too long – it’s better to keep each part to a minute or two (or less). Think about what you want to say in this very fixed period of time, set up your phone or camera and film that select piece of video. Review it and see if it’s to your liking. If not, don’t worry. Set up the shot and re-record.
Customer Testimonial
There’s nothing quite as powerful as having a customer sing your praises, is it? Best of all, you don’t need a ton of video or a complicated shot to make it happen. Just position the customer in front of you, remember to get at least the top half of their body (including their entire head!) and ask them to say a few words about why they needed to use someone like you, what you were able to do and why they’re pleased with the result.
Yourself!
That’s right. Don’t be afraid to turn the camera on yourself to speak about a tip, idea or something on your mind related to your work that you think would be useful for others to keep in mind. We might suggest writing some notes on what you’d like to say first and practice it without the recording before you actually film. That way, you can get comfortable with what you’re talking about once you ultimately record. Try it this way for your first few recordings before you try recording yourself “on the fly” without any notes. You’ll find it gets easier with each recording.
Where should you put your videos?
As you assemble a range of videos, think about the places online that you might put them. Your website is probably a great place to start (including if you have a blog there too), but there are also other easy channels to upload your videos as well such as YouTube, Facebook, Instagram and Flickr.
Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so. With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple […]
By now, it wouldn’t be a shock if you received an email or phone call from a sales representative claiming that they have the magic formula for how to get your business seen on the very top of Google.
In fact, here’s one of those emails sent directly to Google!
It starts:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
That’s right. They actually emailed Google…about how to improve their Google ranking. Just swap out the phrase “Google.com” in the above message for your name and that probably sounds familiar to you, doesn’t it? This type of tactic should tell you all you need to know about how legitimate some firms actually are when they try to take advantage of small business owners who aren’t fully knowledgeable about the ways of search engines.
This doesn’t mean all firms who consult in the ways of websites and search engines can’t help you – far from it. There are many great, honest and talented people who can assist you in improving your Google ranking. But the ethical ones can’t and won’t guarantee a #1 ranking on Google.
The Truth You’re Searching For
No matter what tactics they may talk about, the truth is there is no firm that has a special “insider” relationship with Google that will catapult your name to the top of the rankings as a higher priority. There’s no way to “buy your way to the top” of Google.
Another red flag? The sales rep may also talk about how his or her firm will submit your name to many different search engines to get your name ranked higher and higher. Don’t believe that one either. Google has actually said that this practice has no effect on their search results.
You should also know that there’s a difference between the search results of Google and the advertising section. They can’t point to your higher place in an advertising section as a result of what you pay-per-click and say, “See? We got you ranked higher in Google’s search results!” Not the same. Those are ads.
You don’t have to be an expert in search engines and Google rankings to decipher what a sales rep is talking about. Instead, it’s important to ask for great detail on:
- Their fees
- Their processes, including prompt notification of the changes they make and their rationale as to why they made those changes
- What other online services they offer
- Their experience in working with similar businesses
- How long they’ve been established
- How you can communicate with them (at least phone number and email is virtually a must)
The moment you feel they aren’t being transparent and honest with you, that should be a great indication you’re dealing with a firm trying to pull a fast one that you should walk away from. Because if their practices aren’t ethical, Google will not only find out but also penalize your website – not theirs.
Google employs some of the top scientific minds to ensure its search engine algorithm can’t be “gamed.” Someone calling or emailing you out of the blue can’t outsmart that.
And for once, that’s a guarantee you can actually believe in.
By now, it wouldn’t be a shock if you received an email or phone call from a sales representative claiming that they have the magic formula for how to get your business seen on the very top of Google. In fact, here’s one of those emails sent directly to Google! It starts: “Dear google.com, I […]
“Hi! I’m (name) and I’d like to tell you about all the great services I offer here at Company ABC!”
Have you ever gotten an email like this from someone trying to sell you their services? It’s rarely the kind of communication you like to receive because you didn’t sign up for it. But the funny part is, they may actually have something you want to buy…but what that “thing” is could be buried down deep in a long list of services that you don’t have the time or energy to wade through to find. You delete the email in no time because, let’s face it – it’s just not worth it to read.
Now think about this from your end. When you reach out to prospective customers, are you launching into stories of all the people you’ve helped far too soon in the process? Or are you aiming to start a conversation based on a potential “pain” they might be feeling? Small lead-ins and questions that take up no more than a paragraph may be much more effective.
Where do you start?
Think about the biggest headaches that your customer has conveyed to you about their kitchen or bathroom. What misconceptions do they have? What causes them stress about that room? What do they think it costs to fix the problem? Using some of these common traits you find that they say, incorporate that into your lead-in, such as: “Many of the homeowners I’ve worked with in your area think countertop refinishing may cost thousands of dollars more than it actually does. However, I’ve found that when I tell them the actual price and timeframe, they’re shocked to learn how little it requires.”
You’ve just spoken to two potential pains – money and time. They’re not only concerned about cost but also about the disruption to their daily life that they’d have to experience.
Plus, if you focus on one small area of the kitchen or bathroom with the topic of refinishing, they’re likely to see this as an easier, more manageable conversation. You’re not going to go into a meeting or call selling thousands of options. You’re focused on one option. And even though everyone likes to make a sale, it’s important that you not come off as overly aggressive in attempting to make one. Instead, position yourself and the conversation as one where you are aiming to give the homeowner great clarity on the subject. This helps bring down some “walls” that the prospect might have and be more forthcoming with their concerns and desires.
Contrast this with the person who talks about a “laundry list” of services. What’s the prospect’s first thought? “This aggressive time waster is going to try to get me to buy everything he’s selling and run up a fortune.”
OK, but what if they really do want to hear more?
Believe it or not, you have to be careful here too. Don’t assume that wanting to hear more is the same as wanting to hear everything and then some. Resisting the urge to tell someone about all you offer, all your tools, all your success stories and more is extremely difficult. Especially when it’s a person who actually conveys that they’d like to hear more!
Still, even in the event that you think you may have an interested customer, remember to respect their time. You want to find out the most important challenges and concerns they have so you can point them to the very best solutions. When you’re giving them endless options, you’re not guiding. You’re potentially confusing them.
So be the expert who listens instead of lists. Start your conversations, including the email ones, with a provocative question or two that has the goal of getting a response. Then you respond back with a little more information and so on.
Keep your goal of the first impression manageable.
It’s great if you achieve a sale through this back-and-forth email communication, but a more realistic goal is to schedule a phone call or a meeting in person with a specific date in the coming week or two. Rare is the kind of person who is so ready to buy right now.
When you keep that type of “first step” goal as your next step, you’ll be amazed how you don’t have to press so hard to make a sale. You’ll be more at ease. And chances are, so will your prospect.
“Hi! I’m (name) and I’d like to tell you about all the great services I offer here at Company ABC!” Have you ever gotten an email like this from someone trying to sell you their services? It’s rarely the kind of communication you like to receive because you didn’t sign up for it. But the […]
What makes you different from your competition? If you’re making it all about price, you’re not only potentially hurting your business but you’re actually not making it easy on your prospect. Why? They probably have some questions about the quality of your work, how long the job will take and how many other successful projects you’ve done in bathtub refinishing.
That’s why it’s smart to tell a better story or mini-case study that includes the homeowner’s challenge, what you did and the finished result. This goes beyond just talking about it but actually showing it through pictures and video. And no, you don’t need to hire an expensive photographer or buy a high-end video camera to accomplish this.
Here’s the funny part about anyone involved in remodeling or refinishing who likes to show their work – they think they can only show the end result, when everything is done and looking beautiful. Not true. In fact, they’re missing an opportunity to show much more.
Think about what you show when you capture and describe the initial challenge as you resurface a tub - you’re showing the process. And in doing so, you’re lifting your credibility up by displaying your quality, attention to detail and generally being more transparent. You may also choose to show photos or videos of you using certain products from NAPCO that convey a higher grade of professionalism.
All of this helps the customer feel better about their potential investment. By the way, your investment in telling a better beginning/middle/end story of a job requires less than you think. With a smartphone, you can take pictures and videos that are certainly high enough quality for putting online in such places as a website, a Facebook page and more. We’d also highly encourage you to think about some very brief captions for each photo so the reader can follow along and understand what they’re looking at in each phase. Naturally, any time you can pair photos and descriptions with a short testimonial quote of praise from that customer, it’s a very good thing.
Before long, what you can build up with a photo gallery that’s descriptive of your experience and a true reference page that customers can visit before or after they’ve met with you. They’ll probably feel good about that face-to-face with you, but if they’re considering other refinishers, going to one section online that fully showcases your process from start to finish just may be the story that puts you over the top.
What makes you different from your competition? If you’re making it all about price, you’re not only potentially hurting your business but you’re actually not making it easy on your prospect. Why? They probably have some questions about the quality of your work, how long the job will take and how many other successful projects […]