Marketing Archives - Page 2 of 4

How do today’s consumers find the products and services they are looking for? They rely on internet search engines. You are on the road to marketing success when your services, products, and business locations show up first on search engines like Google. This process is known as Search Engine Optimization (SEO).

If you’re like many small business owners, figuring out how search engine optimization can work with your existing website can seem like a confusing job. Even the phrase “search engine optimization” can leave you scratching your head.

And while SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.

Content is King

SEO tips The best place to start SEO is by focusing on creating unique content that’s relevant to your audience. The good thing about this is that you do not need to start from scratch. Most likely you already have quality content--whether in the form of blogs, photos and videos, pamphlets/brochures, social media posts - that just needs a little SEO boost.

For example, Backlinko found that by updating and republishing old blog posts with new content and images, organic traffic can increase by as much as 111%.

Unfortunately, there is not one tactic that will ensure your website is in the top spot. But we do know that search engines tend to favor content that includes fresh and detailed information, specific keyword targeting, and is easy for readers to understand.

Applying SEO Best Practices to Content

When updating your content, keep these best practices in mind:

Content Length: Write long, original content that can be copied and quoted. Longer content that goes deeper into a topic has a better chance of including what a specific user is looking for. Blog posts should be between 1,000-2,000 words and include multiple different points about your topic.

Keyword Targeting: Targeted keywords are specific phrases your potential customers might use in a search engine when looking for information like yours. Optimize keywords around important content elements. Use or add keywords in your content but take care not to be too redundant.

Readability: Successful website content is easy for users to read and understand. When your site content is clear for your targeted audience, search engines will rank your site higher. Content with good readability includes clear and concise information, shorter paragraphs and sentences, headings and subheadings.

While these elements are extremely important for your online content, they are not the only SEO best practices you should be following. For a full list of SEO best practices for website content, check out Proceed Innovative’s 2019 SEO Content Writing Checklist.

The Importance of SEO

SEO can seem overwhelming at first, but it doesn’t have to be. You are most likely already investing in techniques that are contributing to SEO and have quality content that just needs a little SEO boost.

SEO is critical because it leads to an increase in your site’s visibility which means more traffic and more chances to attract and convert customers. Going beyond conversion rates, SEO can help increase awareness for your business, facilitate stronger customer relationships, and establish your business as the refinishing expert.

While SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.

NAPCO is happy to announce the reintroduction of both a print and online product guide containing information on products, equipment, and services offered by the company. The catalog provides an outlet to learn everything you need to know about topcoats, Eco-Glaze waterborne coating, spray systems, breathing systems and much more!

NAPCO catalog The catalog discusses how NAPCO got its start, how NAPCO is improving services, and what innovations are being made in the pursuit of new and better products. It also provides access to information on ordering product and registering for NAPCO training sessions that feature a hands-on training program at their state-of-the-art training facility. Participate in this two, full-day program to learn everything you need to know about bathtub, countertop, and cabinet refinishing.

NAPCO is consistently looking for ways to improve their products for their customers and are conscious of their impact on the environment. Which is why, NAPCO created an eco-friendly coating that is featured in the catalog called Eco-Glaze. This product is water-based and VOC free which makes it safer for people, and safer for the environment. The Eco-Glaze coating is odorless, requires no thinner, uses less material, and finishes just as hard as other conventional bathtub coatings.

Ultimately, the catalog demonstrates NAPCO’s line of quality products and superior training. NAPCO is creating safer products and wants to make sure proper precautions are taken including the implementation of fume exhaustion and air breathing systems needed on refinishing jobs. The catalog demonstrates NAPCO’s quality products, but most importantly, it demonstrates how deeply NAPCO cares about your success as a professional refinisher.

If you are interested in receiving NAPCO’s Product Guide, digitally, in-print or both, please call 1-800-888-1081.

You’re starting to wonder where your next refinishing project is going to come from. Then the phone rings – it’s not a past customer sending you a referral but it’s someone practically as worthwhile – one of your strategic partners. He says he’s been doing work on a small renovation project and in passing, the homeowner mentioned how they’re considering doing work in the kitchen or bathroom, but are concerned about the cost of a full-scale renovation. Naturally, your friend offered up your name as potential solution that might achieve what the homeowner wants for far less money.

How great is that? You’re well on your way to earning new business and you didn’t have to do anything to get it.

For many tradesmen, looking out for each other as strategic partners is an outstanding way to efficiently win business you might not otherwise obtain. But how do you make a strategic partnership really work for you consistently?

Start With Someone Closer To Your Business

We don’t mean physically closer but closer in terms of a person who could complement what you do. Does the bulk of their work involve repairing or improving the look of the home? They should be different enough from what you do so there’s no overlap but not so far removed that there’s little chance they’ll ever refer you business. For example, an interior designer, flooring installer, electrician and more are the kind of people who find themselves working on-site. Or a real estate agent has a vested interest in upgrading the look of the home while putting the property on the market sooner rather than later – so she doesn’t necessarily want a huge renovation project with potentially big delays if a refinishing project can mean a quicker turnaround with a beautiful result.

Contrast this with professional service people who work in office buildings – attorneys or accountants, for example. How does what they sell compare to what you sell? Night and day, right? So how likely is it that home projects may come up in their conversations? It’s not impossible, but it’s less likely than those people who work in design or with industrial tools to fix and beautify the home. The customer they serve today could be yours tomorrow and vice versa.

Share Promotional Costs

If someone aligns well with you as a complementary service and is “knocking” on very similar prospect doors to yours, explore sharing the costs of advertising and promotions. Could an ad in a local paper with both of you featured make sense? What about a guest blog post on each other’s websites talking about tips for the homeowner’s benefit? For that matter, could you have a section of your site labeled “Partners” or “Recommended Vendors” that highlights their business while they return the favor for you on their website?

Tracking The Give-And-Take

A great referral relationship, including a strategic partnership, has to go both ways. You can’t give a partner 20 qualified referrals while they barely give you one. Meeting with them regularly such as monthly helps ensure you’re on the same page for tracking activity. They mentioned they might have a referral for you two weeks ago. What happened with that? Use the time to follow up.

Teach Them (Don’t Assume They Know Your Whole Story)!

“Face time” with your partner is important so you can communicate and re-affirm who you want to meet, what you do best and what kinds of things your partner should be listening in order to say, “I know someone who may be able to help you with that!” Grab a coffee with them at least once a month for not only guiding them but also to share what’s working with each other on the new business front. What networking groups are worth your time? Which ones aren’t? Is direct mail working? Or is digital media the way to go? Compare notes with someone closer to your inner circle.

Don’t Forget To Reward!

It’s not really about spending a lot to say “thank you” for a successful referral – it’s about recognizing it and encouraging your partner to refer again. A small gift card could be just fine. One suggestion: It’s not enough for them to merely give you a name. It should be a name that becomes a real, qualified customer.

At its best, a relationship with several strategic partners can provide you with the help you need to add qualified leads to your new business pipeline. With all the hats you have to wear as a business owner, it’s good to share the load on this particular role any way you can.

When it comes down to it, no two rooms might have more impact on whether or not someone decides to buy a home than the kitchen and bathroom. For the seller, these two areas can hold a great deal of weight in resale value as well – and it doesn’t necessarily require a giant renovation project. In fact, this year’s Cost Vs. Value report from Remodeling magazine continues to show that kitchen and bathroom projects under $5,000 rank very high for cost recouped.

With this consistent trend in mind, it begs the question: Why aren’t more contractors who refinish kitchen countertops and bathroom tubs pricing what they’re worth?

Generally speaking, we’ve seen another trend in our industry in which the price for refinishing a tub or countertop hasn’t changed in at least a decade, if not longer.

When minor improvement projects generate very good value in return, the opportunity is certainly there for you to raise the value of your work by pricing it higher.

So you might be thinking, “Sure, I don’t mind making some more money per job, but how do I make my case for what I’m charging?”

First, consider what happens if someone doesn’t protect the quality of their bathtub. What occurs?

Over time, you might start to see chips and cracks. Corrosive materials can build up. Think about the homeowner’s predicament at this point: If they don’t take action, they’re likely looking at a complete tub replacement that could easily cost them several thousands of dollars. Especially when you include not only the cost of replacing the tub itself but also demolition, removal and reattachment of pipes.

What would that homeowner then pay to avoid such a costly fix? An investment that’s nowhere near that amount – and here’s where the opportunity for refinishers like you to obtain more dollars per job. To be clear, we’re not talking about taking advantage of the customer whatsoever but rather seeing your work for its true and higher value.

“So how much more could I price my work?”

According to recent cost data by HomeAdvisor, a refinisher may be able to charge as high as $900 for a bathtub project. If you’re not comfortable going that much higher than your current rate, ask yourself if you’re charging at least $462. If not, you’re charging less than the average national value for tub refinishing jobs – and that’s the average. If you consider the quality of your work higher than average, you’ve got room for an increase.

Compare the same data from HomeAdvisor on a new tub install – on average, homeowners nationally will spend $2,866 for a tub replacement.

Just in comparing the averages, we can see that a tub refinish could save the homeowner approximately $2400!

For delivering a cost savings of several thousands of dollars and giving the homeowner a tub that looks good as new, aren’t you worth a few hundred dollars more?

Of course you are. Yes, another contractor may charge less. But you’re never going to win by continually racing to the bottom to earn business. Remember, you’re protecting one of the most important areas of the home for resale value and saving the homeowner good money in the process.

What would a higher price per job mean to your business by the end of the year?

It’s time to go for it and set the pace for what you can truly make, creating a statement about the higher caliber of work you provide.

Someone is going to command more. It might as well be you. Using NAPCO's countertop refinishing products and bathtub and tile refinishing products can make doing a topnotch job a lot easier.

Homeowners are always looking to upgrade their homes. Kitchens and bathrooms are usually on the list. However, major remodels of either of these may not be the best option when you consider how much the homeowner will recoup when the sell the house.

Take kitchens as an example, according to a 2016 report by remodelling.hw.net, major kitchen remodels usually cost around $60K but yield only $39K in resale value, or 65%. Instead of going down to the studs, a minor kitchen remodel costs around $20K but gives back a whopping 83% in resale value, or $16.7K. It doesn’t take a rocket scientist to see how this plays into the hands of bathtub resurfacers.

Using NAPCO’s High Build Primer, cabinet refinishers can hide old paint or wood grain, providing a suitable surface for top coats. This is so much less expensive than even refacing cabinets. In most cases, older kitchen counters are in good shape, they just look tired. You can breathe new life into them using NAPCO’s faux-granite topcoat, Flintstone. It comes in tons of colors to appeal to any customer. Again, the cost to refinish counters saves thousands over replacement.

According to the remodelling.hw.net report, a complete bathroom remodel will cost $18K and yield $11.7K at resale; a return of just 65.7%. They don’t measure a minor bathroom remodel costs, but we know it would cost much, much less, even if we resurfaced the tub, tile and vanity top. Again, for many homeowners it is hard to justify doing a complete remodel.

How can you use this information? Take your time talking to prospects. Ask them what they are trying to achieve or what they don’t like about their kitchen or bathroom. If you can get them talking, they might tell you they are considering a complete remodel. Before you email them a quote, send them a link to the study. They can see for themselves how much they would save and how get back on resale.

The complete report is online here.

If you’ve been looking at bathroom and kitchen refinishing opportunities occurring strictly in a standard family home, it’s time to literally think outside of that box.

Whether it’s grandparents aging out of their traditional homes or kids moving back home (and sorry, Junior, your parents already turned your old bedroom into something else), we’re seeing an interesting trend taking shape – the building of small but separate homes in the backyard.

They’re known as “Accessory Dwelling Units” (ADUs) but they’re more commonly called terms like “granny flats” or “in-law units.” While these property units aren’t inexpensive, Zillow has found that they can enable the homeowner to price the property 60% higher than those without them. After all, if you are able to have more generations comfortably enjoying the home at once, there’s greater value to be seen from it.

For contractors, the presence of an ADU provides even more potential area of a dwelling to enhance. And in the case of kitchen and bathroom refinishing projects, it’s a small investment for a larger return. Homeowners will need to confirm that zoning ordinances aren’t restrictive of building such units on a property. However, there may be some wiggle room depending on the size and structure of the unit in relation to the main property.

Regulatory concerns aside, this trend may have some staying power as a smart long-term investment that allows the family to live together in proximity to each other without having everyone literally live under the same roof.

If you’ve been looking at bathroom and kitchen refinishing opportunities occurring strictly in a standard family home, it’s time to literally think outside of that box. Whether it’s grandparents aging out of their traditional homes or kids moving back home (and sorry, Junior, your parents already turned your old bedroom into something else), we’re seeing […]

For over 100 years, baseball was a game defined by what seemed like simple things: Wins and losses. Obviously the more talented team you had, the more you’d be in a position to win a lot more games on your quest to be a world champion. But in about the last decade, as teams gained more access to data on players that they could drill down on, General Managers realized that they could have greater insight on each player’s value in their contribution to the team beyond the simple statistics that everybody knew.

What does this have to do with the refinishing business? This: On paper, you have a certain of jobs you’ve bid for and been successful with as well as some jobs that didn’t come through. Those are your wins and losses. But do you know exactly why your record is where it is and what you could do improve upon it?

Much like baseball management, refinishers have to go beyond the first numbers they see to ask: Why did I win those jobs? Why did I lose those jobs? What did I do to encourage a successful referral? Was that referral always an ideal customer and if not, why not – was there something I could’ve said or done to guide the referring customer?

Suddenly, you’re getting a little more analytical about your business, aren’t you? It’s easy to simplify the answers to say, “One person was cheaper so I lost the job due to that.” But was it really just about price? Or was there something about your process that wasn’t communicated clearly, which in turn made the prospect uncomfortable to choose you over someone who spelled out every detail?

Where To Start
Think about the last 10 jobs you bid on and remember which ones you got and which ones you didn’t. That gives you a “win ratio” that’s going to be ever-changing but one that will help give you something to start with as a baseline and improve upon over time. So if you bid for 10 jobs and won 6 of them, you’re batting at a 60% clip. You may also go by a certain number of jobs in a month or a quarter if that’s easier to track.

This is where the baseball General Manager might start, by seeing some averages and win-loss records on paper. It’s a starting point. Now we have to find out why those averages and records are the way they are.

Know Why They Chose You – Or Didn’t
A baseball General Manager has a scouting report to help him get a better sense of the averages and records of each player. The more he knows about the details, the better he can make adjustments.

In your world, this means it’s time to understand where our customer is coming from in making their decision.

Many of us are just so happy that they decided to go with us that we never aim to understand why. What does it matter, right? We got the business! But we don’t always know why we got the business.

Again, price may be something that’s easy for them to say but there might be more to it than that. Ask them or, at the very least, provide a feedback form at the end of the job that helps you gain some greater insight on why they selected you, what they thought of the process, what they might recommend you improve upon and how likely they would be to refer you to others. This feedback is tremendous and it’s important for you to get it before you walk out the door at the completion of the job. Why? The details are fresh in their mind so they can elaborate more clearly and it gives you a sense of great professionalism in being seen as someone who is serious about providing the most positive experience possible.

Similarly, when we’re told we didn’t get the business, we don’t aim to understand that very much either. We just want to move on as quickly as possible without dwelling on our negative qualities because it feels like adding insult to injury. But just as we want to get feedback no later than when the job is complete when we win, we want to get feedback quickly when we’re told we didn’t win because it’s recent and the detail should be at its clearest. At first, our customer may feel uncomfortable in telling us why they didn’t choose us, but give them a sense that it’s OK to express the reasons as we’re just trying to understand what to improve upon. Losing is always hard but gaining intelligence on how to improve our chances of a win next time takes a little bit of the sting away.

Don’t forget to make sure that when you’ve been referred to understand from the new customer who originally did the referring and why they referred you.

Align Your Process and Message
Once the baseball General Manager has his data, he has to see how it all plays out on the field. If a player has a low average and we learn he’s been striking out quite a bit, there may need to be some adjustments to their swing or batting stance. Obviously a baseball player’s challenges won’t fix themselves without knowing where to look so this information is key.

In the same sense, now that we have more information on why people gave us the business, went somewhere else or referred us business, of that what can we incorporate into what we say and do for a prospective customer so that we’re saying the kinds of things that are important to them? When we have the opportunity to make some adjustments and see how those adjustments play out in the field by continuing to measure results, we can become better and better at what we deliver for people. From our introductory impressions to after the job is done.

Give this strategy a try and stick with tracking your results to see where you can hone your “game.” Here’s hoping you’re headed for a season to remember.

Question: Do you have a real process for getting a referral from current and former customers?

If you’re like most people in the trade, you really don’t. But that’s a great opportunity to take a look at having more of a process for getting motivated customers to share a good word on your behalf to others.

First, no matter how much they enjoyed your work, you can’t expect happy customers to keep you in mind if you don’t do anything to consistently remind them about your business.

It’s not that they don’t care. The reality is with everything they have going on in their lives, out of sight (after a completed job) is out of mind and they’re not going to keep their eyes open for you as if they were paid sales representatives. This means any approach you have has to have some kind of frequency to it, reminding those customers of the quality work you provided to them and continue to provide to others.

Who are we targeting for a referral exactly?
Anyone you’ve ever done a job for? That’s a possibility. But perhaps you haven’t kept track of every name, phone number, email, etc. over the last several years. If that’s the case, don’t panic. Let’s start by thinking about your very best customers, not every customer you’ve ever had. These are the folks who loved your work and would be happy to sing your praises when prompted. They seem to respond fairly quickly to any communication of yours, such as email. They may even “Like” things you post on social media. It’s a circle of allies who are in your corner. So when you approach them for a referral, at a minimum they should be very open to the idea. Start with this inner circle as your referral base – however, you don’t have to stop expanding it just because you don’t have complete contact info from everyone. Which brings us to our next step.

Next, let’s connect to our customers past and present on LinkedIn.
Now we want to expand the circle further by ensuring both our best customers and every customer we’ve done work for is a Connection on LinkedIn – that’s right, even if they’re in our database with complete information. Emails change. Phone numbers change. But people who are LinkedIn generally stay on LinkedIn as they change jobs, locations and more. Don’t let a connection fade because you have outdated information and didn’t connect to that person on LinkedIn. You may not have all of their contact info, but you surely can remember their names or do a search on LinkedIn to track them down.

How are you making it easy for them to give your info to others?
Imagine this likely scenario just as a referral is about to be given:

Prospect: “Your kitchen countertop looks beautiful, Julie.”
Customer: “Thanks! I just had them refinished.”
Prospect: “Do you mind if I get your contractor’s info? We’re interested in doing something similar in our kitchen.”
Customer: “Sure! I have it around here somewhere. I think he gave me a card. I hope I didn’t throw it away by accident while I was cleaning. Oh well. I’ll track it down and send it to you later.”

Now the door is left open for Julie to forget to send her friend your information later on. Her intentions are good. But she’s got a thousand different things to remember today alone – what’s going to happen when a few days pass? Yes, you gave her your business card. Still, people will rarely have your card handy at the exact opportunity of referral.

On the other hand, if you’ve sent email communication recently, guess what? Julie can now say, “Oh! I actually just got an email from him. Let me look on my phone. I’ll forward you the info.” The one thing people always have with them is their phone. They simply can’t disconnect from it (to a fault in many cases!). Use that to your advantage by getting into their email’s in box regularly. Once a month is reasonable. Once a year is too long.

What is it that they’re receiving from you? It has to be more than “do you know anyone” requests alone.
That’s not only pestering but it’s boring. At a minimum, your email communication should include some added value for their benefit. They were looking to make an improvement to their kitchen or bathroom – what else might they like to know about remodeling that area, particularly on a budget? Do you have a photo or case study of a recent job you’re proud of? Could a friend of yours in a similar trade provide a valuable design idea? It’s OK to include a request for referral as part of what you’re emailing. Just don’t make it the entire story. They’ll tune out quickly.

What if they don’t have a name for referral in mind right then?
Don’t say, “Thanks anyway” and give up. Proceed to the next step: Ask them for a testimonial quote that you can put on your website, LinkedIn, email signature, company materials and any place a prospect has the potential to make a decision on a next step. Even the back of your business card!

This testimonial can be emailed to you or you can ask over the phone. The commitment is a very low 3-5 sentences and if they want to provide more than that, that’s terrific. Start with your best customers of the past and present.

Then make it your goal going forward that every single customer you have – whether they ultimately provide you a referral or not – is going to provide you with a testimonial of your work. Think about how many of these you could accumulate in a year’s time. It’s the next best thing to actually sending your business because it’s proof of your work in front of a prospective customer from a 3^rd party.

How will you reward / thank them?
This doesn’t have to mean some extraordinary sum of money. Some people are touched by receiving a hand-written thank you note with a small Starbucks gift card. The point isn’t so much what the reward is, believe it or not. The point is that you’re automatically giving someone who referred you business a response that shows gratitude in a caring way. That’s what makes it more likely that they’ll refer again. Build the incentive/reward portion into your process for what you do upon receiving referrals – and don’t let a few months pass before you act!

By making these “tune-ups” to your referral process, you’ll be running a tighter new business machine that helps your best customers help you.

Question: Do you have a real process for getting a referral from current and former customers? If you’re like most people in the trade, you really don’t. But that’s a great opportunity to take a look at having more of a process for getting motivated customers to share a good word on your behalf to […]

NAPCO is hosting an Oscars contest for the 88^th annual awards. The 4 entries with the best score will win a $50.00 Visa gift card.

Jackie Stuckert, Marketing Director, said, “I approached Steve Coven, owner of NAPCO, with this idea and he liked it right away. He is an avid movie buff and thinks this is a great way to have some fun and promote the NAPCO brand.”

Anyone can enter the contest by going to the contest site on the web or from the NAPCO Facebook page. Employees of NAPCO are not eligible. Participants select their choices of the winners in each category including best picture, best actor, best actress and best director, to name only a few. The 4 entries with the top score will win a $50.00 Visa gift card. Ties will be decided by first to enter. Complete rules are available on the contest pages on NAPCO’s Facebook page or on the web. There is no fee to enter.

Last year NAPCO hosted an Oscars contest that was only open to customers. This year they decided to let anyone enter. “We hosted a Halloween contest last year and everyone really had fun. We thought, why not open the Oscars contest up to whoever wants to get in.” according to Stuckert. Entries can be submitted up to 5 PM central time on February the 28^th, 2016.

NAPCO is hosting an Oscars contest for the 88th annual awards. The 4 entries with the best score will win a $50.00 Visa gift card. Jackie Stuckert, Marketing Director, said, “I approached Steve Coven, owner of NAPCO, with this idea and he liked it right away. He is an avid movie buff and thinks this is […]

Did you know that LinkedIn can help you discover the circle of potential clients and referral partners that work best for your business? By now, you’ve probably heard of LinkedIn’s Groups feature, which has been around for quite a while. However, with so many Groups out there to join – and you have the ability to join up to 50 of them – it can be challenging to know which are the most ideal.

First, why would you want to join more Groups?
Having a LinkedIn profile is smart, especially if it’s completed as much as possible. Chances are, you also have some connections you’ve made from past client associations and co-workers in different stops along the way in your career. But let’s say you make a post of some kind today on LinkedIn. How many people will be able to see it? Primarily we’re talking about people in your network that you’re already connected to (although if you choose to publish a full post, some people outside of your network can see it). By joining other Groups, you’re opening up new possibilities to connect and be seen.

Now let’s find the most relevant Groups for you.
Most people on LinkedIn use the search bar at the top of LinkedIn’s website. Can that work for helping you find certain Groups that are relevant to you by industry or geography or other criteria? Sure. But you still might be missing out on joining a valuable LinkedIn Group if you type in certain phrases but not others.

So here’s where the little-known “Discover” feature on LinkedIn can come in handy:

At the top of your home page, move your cursor over the phrase “Interests.”
You’ll see a drop-down menu appear, where you will want to select “Groups.”
On the left side of the page, click on the word “Discover.”
You’ll now see a list of recommended Groups for you to join!

LinkedIn has just saved you a lot of time in searching. You can select the Group you want to “Ask to Join” or say you’re “Not Interested.” Best of all, what’s very useful is that LinkedIn will show you how many of your connections are in that Group. So if there are a solid number of people you regularly interact with or have done business with in a certain Group, that might be one you should strongly consider joining if you’re allowed to. Obviously not every Group will be a fit, but knowing where your connections are grouped together most often is going to be a great way to potentially connect with others who have similarities based on interests, industries, schools and more.

“What if LinkedIn can’t find any Groups for me?”
Don’t despair. It does happen from time to time. In most cases, the culprit here is that you haven’t filled out enough information on your LinkedIn profile. Go back and double check – have you put in everywhere you’ve worked, schools and more? Fill it out from top to bottom because the more information you can give LinkedIn via your profile, the better your chances of it picking up on that information to connect you with the best Groups.

Don’t be “that person” on LinkedIn
One more note – some people, once they join a Group, see it as an opportunity to do nothing but talk about their own business in the way of specials and discounts. These don’t offer a lot of value and typically will be a big turn-off to others (some extreme offenders can even get barred for violating guidelines of the Group, so be careful). Instead, consider diving into an existing conversation or posing a question for others to answer. Enjoy the discussion aspect of the Group and getting to know others before going into “sell mode.” It’s a more natural way to open doors in a way that could lead you to your next referral opportunity.

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