The Refinisher’s Guide to Building Referral Partnerships That Work
If you’re a refinisher, chances are you’ve experienced the power of word of mouth.
But if you want to grow beyond project to project, building solid referral partnerships is one of the smartest ways to keep your schedule and your business full. With the right tools, training, and products from NAPCO behind you, you’ll have an even easier time making those partnerships stick.
Why Referral Partnerships Are a Game-Changer
Kitchen and bath refinishing often fits perfectly into the work other professionals are already doing.
Realtors, property managers, contractors, even plumbers—all of them regularly encounter homeowners or property owners looking to upgrade without the high cost of replacement. And when they know you deliver top-tier work using NAPCO’s trusted refinishing products, you become their go-to recommendation.
The goal isn’t to flood your inbox with random leads; rather, it’s to connect with the right ones. When a referral partner sends a homeowner or property manager your way, they already trust your reputation, and the NAPCO brand behind your work reinforces that confidence.
How to Build Strong, NAPCO-Backed Partnerships
Creating referral relationships takes effort, but when you’ve got high-quality products and reliable results behind you, it becomes much easier.
Here’s how to start building your network:
1. Leverage Your NAPCO Reputation
When talking to realtors, remodelers, or property managers, let them know you use professional-grade products from NAPCO. Our coatings, finishes, and refinishing systems are trusted by industry pros across the country, and that kind of credibility gives your referral partners confidence in your work.
2. Speak Their Language
Explain how refinishing fits their needs. For example, tell realtors, “I can make outdated bathrooms and kitchens look move-in ready in days, not weeks—without full replacements.” And remind property managers how refinishing with NAPCO products offers quick, durable results that reduce downtime between tenants.
3. Deliver Consistently Excellent Work
Nothing builds trust faster than flawless results. With NAPCO’s refinishing systems, you know you’re providing high-performance finishes that look great and last. The better your work, the more likely your partners are to keep sending clients your way.
4. Keep the Relationship Active
Send project updates, before-and-after photos, or even a quick thank-you note. Let them see the transformations you’re creating with NAPCO products, as it keeps you top of mind and shows them the value of referring you.

Before and after pictures of a sink refinish
Your Business, Backed by NAPCO
Referral partnerships are one of the most effective ways to build steady, reliable business, and when your work is powered by NAPCO’s premium refinishing products, you have a built-in advantage. You’re not just another contractor—you’re a trusted, skilled refinisher with professional tools and results that partners and clients can count on.
Ready to grow your referral network and your refinishing business? NAPCO gives you the products, support, and marketing resources to help you stand out as a trusted partner in your community. Explore our refinishing solutions and let your work—and your reputation—speak for itself.
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