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Yes, Tradesmen Can Use Video To Sell Too!

video-1195129-640x480Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so.

With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple video tactics to help tell their story and build credibility in front of the next customer considering their services.

First, we should share a few common mistakes by anyone operating a camera that are also easy to fix:

  • Not holding the camera still enough and making it shake
    No matter what you’re shooting, try to stay in one place. Nobody likes to watch video that’s so shaky, it makes you look like you’re filming during an earthquake. There are several small smartphone tripods you can buy that are reasonably priced for this purpose.
  • Standing too close to the subject you’re filming
    If you’re so close to someone you’re talking to that their heads are “cut off” from the frame, take a few steps back to get more of the individual properly filmed. For other types of shots, make sure you’re just far back enough so that the person ultimately watching the video can get some true perspective of the subject you’re talking about.
  • Too dim on lighting and too soft on sound
    Sometimes switching on a nearby lamp is a simple way to add extra light where you need it. Do a test run of some video on your phone, then play it back to see if the shot is bright (but not too bright obviously) and if the volume is going to be loud enough. You can often adjust this accordingly on the camera settings on your phone too.

Now what do you actually film?

There are some great possibilities, but start with these very manageable subjects:
Each Stage of Work
From start to finish, you can take the viewer through your process. Our recommendation: Don’t try to record for too long – it’s better to keep each part to a minute or two (or less). Think about what you want to say in this very fixed period of time, set up your phone or camera and film that select piece of video. Review it and see if it’s to your liking. If not, don’t worry. Set up the shot and re-record.

Customer Testimonial
There’s nothing quite as powerful as having a customer sing your praises, is it? Best of all, you don’t need a ton of video or a complicated shot to make it happen. Just position the customer in front of you, remember to get at least the top half of their body (including their entire head!) and ask them to say a few words about why they needed to use someone like you, what you were able to do and why they’re pleased with the result.

Yourself!
That’s right. Don’t be afraid to turn the camera on yourself to speak about a tip, idea or something on your mind related to your work that you think would be useful for others to keep in mind. We might suggest writing some notes on what you’d like to say first and practice it without the recording before you actually film. That way, you can get comfortable with what you’re talking about once you ultimately record. Try it this way for your first few recordings before you try recording yourself “on the fly” without any notes. You’ll find it gets easier with each recording. 

Where should you put your videos?
As you assemble a range of videos, think about the places online that you might put them. Your website is probably a great place to start (including if you have a blog there too), but there are also other easy channels to upload your videos as well such as YouTube, Facebook, Instagram and Flickr. 

Steve Coven

In the early 1990’s Steve was looking for a new career. Someone told him about bathtub refinishing and he jumped in. It worked out well for him. He was good at it and quickly built a thriving business. Steve was purchasing his materials from NAPCO but he noticed the service deteriorating rather rapidly. Coming from a family with a strong entrepreneurial history, Steve approached NAPCO and purchased the company in 1992. Steve pledged to provide great service, always have in-stock what his customers needed and to continually innovate. His vision paid off as NAPCO has enjoyed strong growth due to loyal customers for which Steve is very thankful.

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