Separating Your Kitchen & Bath Refinishing Business from the Competition
While some homeowners want to refinish their kitchen and baths in an effort to raise the selling price of their house, others are simply interested in updating their space to better reflect their style and needs. No matter the reason they want to make a change, they will be on the lookout for an experienced refinishing business that offers competitive rates, a satisfaction guarantee, and all the credentials needed to get the job done right.
To take advantage of the growing popularity of kitchen and bath refinishing, you need to make your business stand out from the crowd. Follow these tips to get started.
Offer Competitive Pricing & Timelines
Customers want a good deal and, at the same time, an exceptional outcome. Offering lower prices and shorter project timelines than the competition is a great way to grow your business.
The challenge is to use high quality materials and produce superior work while staying under budget. One way to do so is by purchasing refinishing products and equipment in bulk. Not only does this strategy save you money in the long run, but it also allows you to have a variety of materials on hand so that customers can choose their favorites and you can get started with their kitchen or bath refinishing project as soon as possible.
Guarantee Your Refinishing Work
To further distinguish your refinishing business from competitors, highlight your commitment to responsibility by providing customers with a money-back guarantee. By assuring potential clients they won’t pay unless they’re satisfied with your work, you immediately establish trust—making your refinishing business the more attractive choice.
Showcase Amazing Testimonials (with Images)
You can talk the talk, but can you walk the walk? There’s nothing like showcasing positive testimonials from past customers to prove to interested homeowners that you deliver on your promises.
As part of your marketing strategy, include quotes and stories from satisfied customers on brochures, social media, and your website. Don’t forget to use high quality before and after images of refinished kitchens and baths as well—the best way to demonstrate to potential clients that you’re the best at what you do.
Get the Credentials
Having the right experience is an important part of standing out from the crowd. With a , you reassure customers that you are a trained professional with the education to back up your skills. This verification of your technical background will further encourage homeowners to put their faith in your refinishing company.
Beat the Competition with NAPCO’s Refinishing Training & Partnership
At NAPCO, we are ready to help you prepare for a career in kitchen and bath refinishing or expand your remodeling skillset. We offer industry-leading training opportunities for both beginners and experienced professionals that feature hands-on learning, marketing and technical support, and highly experienced trainers. And, to meet the increased demand for kitchen and bath refinishing while keeping costs low, take advantage of our customer reward program to stay on budget and save even more on our refinishing products.
Register for training to join our national community of successful refinishing entrepreneurs, search our top-tier refinishing materials and equipment, or call us today at 800.888.1091 to speak with one of our team members.
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