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  1. Social Media Marketing for Refinishers

    Social Media Marketing for Refinishers

    Social media helps you tell a simple story about who you are, what you do, and the value you provide to your customers – and that is extremely valuable to you and your business. Social media is one piece of a unified marketing strategy.

  2. Strategies for Generating More Referrals

    Strategies for Generating More Referrals

    While many businesses earn a significant portion of their revenue from referrals, it is also true that most businesses do not ask for referrals or systematically develop them. They are happy to receive referrals, but they are reluctant to ask for them. In this blog post, we discuss the value of referrals, the obstacles to getting referrals, and the effective strategies to develop them.

  3. Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

  4. Know Your Buyer Personas

    Know Your Buyer Personas

    In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

  5. How Bathtub Refinishing Can Improve the Value of Any Home

    How Bathtub Refinishing Can Improve the Value of Any Home

    Bathtub refinishing services not only improve the aesthetics of your bathtub, but also increase the value of your home. Refinishing your bathtub improves the appearance and feel of your bathroom which increases the resale value of your home and makes it more attractive to potential buyers.

  6. NAPCO Announces 2024 Dates for Professional Kitchen and Bath Refinishing Training Classes

    NAPCO Announces 2024 Dates for Professional Kitchen and Bath Refinishing Training Classes

    NAPCO, Ltd. (North American Polymer Company), a bathtub and kitchen refinishing training company and producer of refinishing products, has announced the 2024 schedule for their 3-day Kitchen and Bath Refinishing Training Class.

  7. Tips to Help Remodeling Contractors Endure the Slow Winter Season

    Tips to Help Remodeling Contractors Endure the Slow Winter Season

    At NAPCO, we understand all too well how the slow season can drag on if you do not have a plan in place to stay focused and productive.  In this guide, we discuss the various aspects of your business that you can focus on to not only stay productive, but also improve your business and get ready for the next busy season.

  8. How to Refinish Kitchen & Bathroom Countertops

    How to Refinish Kitchen & Bathroom Countertops

    Outdated, unappealing, or damaged countertops in kitchens or bathrooms can diminish the look of an entire house. The good news is that refinishing these countertops can add value to the home, give the kitchen or bathroom a facelift, and save the homeowner both time and money. If your clients want to upgrade their countertops, refinishing […]

  9. The Difference Between Refacing & Refinishing Kitchen Cabinets

    The Difference Between Refacing & Refinishing Kitchen Cabinets

    When kitchen cabinets are scratched, beat up, or need a refresh, it’s time for an upgrade. There are many ways to change the appearance of cabinets in a kitchen or bathroom, including refacing or refinishing the cabinets or even replacing them entirely. Each of these three methods has pros and cons that any contractor or […]

  10. How to Repair a Cracked or Chipped Bathtub

    The smallest crack, chip, or scratch in your bathtub can lead to leaks and water damage—on top of making your tub unusable. Replacing a broken bathtub can cost thousands of dollars and removing it may cause further damage to the surrounding tile and paint. Fortunately, there is an alternative solution: repairing the tub. Tub repair […]

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