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  1. Social Media Marketing for Refinishers

    Social Media Marketing for Refinishers

    Social media helps you tell a simple story about who you are, what you do, and the value you provide to your customers – and that is extremely valuable to you and your business. Social media is one piece of a unified marketing strategy.

  2. Strategies for Generating More Referrals

    Strategies for Generating More Referrals

    While many businesses earn a significant portion of their revenue from referrals, it is also true that most businesses do not ask for referrals or systematically develop them. They are happy to receive referrals, but they are reluctant to ask for them. In this blog post, we discuss the value of referrals, the obstacles to getting referrals, and the effective strategies to develop them.

  3. Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    Best Practices for Pursuing Multi-Unit Refinishing Opportunities

    As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

  4. Best Practices in Hiring Staff in the Refinishing Industry

    Best Practices in Hiring Staff in the Refinishing Industry

    Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs.

  5. Market to Market: Establishing Your Online Presence and Creating Your Website

    Market to Market: Establishing Your Online Presence and Creating Your Website
    Starting your website, or learning how to maintain it, doesn’t have to be a scary experience. There are numerous website building sites out there that offer an account set up tutorial and are making it easier to navigate the process. So, let’s dive into the basics, how to start.
  6. Market to Market: Improving Communication Skills to Effectively Market your Business or Services

    Market to Market: Improving Communication Skills to Effectively Market your Business or Services
    If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.
  7. Market to Market: Deciding Between Traditional or Digital Marketing

    Market to Market: Deciding Between Traditional or Digital Marketing
    Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each.
  8. Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses

    Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses
    As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.
  9. Steps to Building Your Social Media Presence as a Refinisher

    Steps to Building Your Social Media Presence as a Refinisher
    Steps to Building Your Social Media Presence as a Refinisher
  10. 3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown

    3 Ways Your Refinishing Business Can Thrive During a Remodeling Slowdown
    As a refinishing business, there are things you can do to remain profitable and busy even during a remodeling slowdown. Here are three proven strategies you can use to keep your refinishing business going strong.

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