Dani Nichols

Question: Do you know what your very best customer looks like? A lot of tradesmen don’t or they’ll say, “Anybody who has money.” Sure, money is obviously important - but so is knowing where you should be spending your quality time. Ah yes. Time. We all have a limited amount of it and in your […]

The Millennial generation, typically those who are 33 years old and younger, represent one of the largest generational groups in U.S. history after the Baby Boomers. As such, their potential to positively influence the housing market in a big way can’t be discounted. According to an annual survey of recent homebuyers by The National Association of Realtors, millennials are the leading generation of all first-time homebuyers.

As a tradesman, you know that good word of mouth is a key part of growing your network of potential referrals. But what about expanding your network online to complement that effort? Are you connected to clients and other people who have been good partners for you there too? If you’re thinking that your online […]